Wieden + Kennedy Tech Vets Look to Move Beyond Advertising With Brand Studio Two Things

Nilesh Ashra and Paulo Ribeiro left in March

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We now know where Nilesh Ashra and Paulo Ribeiro—the founder and former managing director, respectively, of Wieden + Kennedy’s creative technology group The Lodge—landed after exiting the shop in March.

The duo just announced the launch of Two Things, which they say is a brand studio built for the industrial revolution currently engulfing the industry. Based in Portland, Ore., the startup aims to innovate around clients’ constantly evolving needs while leaning on the plethora of creative and tech talent in the Pacific Northwest.

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