The Future of Agencies

Why the Talent Network Model Took Off in a Year Dampened by Layoffs

Freedom and flexibility appeal to clients and talent alike

two faces drawn by a light cord with the lightbulb as a brain
New and existing talent networks are adapting techniques to assist those who have been laid off this year.Getty Images
By Erik Oster

December 7, 2020

While 2020 was a tough year for agencies, it was a boon for the talent network model.

Click for more from this issue

This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}