Why the Talent Network Model Took Off in a Year Dampened by Layoffs

Freedom and flexibility appeal to clients and talent alike

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While 2020 was a tough year for agencies, it was a boon for the talent network model.

Fueled by the rise of project-based assignments and in-house teams, taking a flexible approach to staffing is a hot trend, offering a compelling alternative for clients and creatives. In talent networks, clients can hire custom teams without the inherent limitations and expense of agency partners, while creatives benefit from greater flexibility and freedom outside typical agency restrictions.

This year, tighter client budgets and staffing reductions sent a wave of experienced talent into the market.

“When all of the layoffs and furloughs began, we saw a surge in community membership,” said Stephanie Nadi Olson, founder of talent network We Are Rosie.



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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.