The Future of Agencies

Why the Talent Network Model Took Off in a Year Dampened by Layoffs

Freedom and flexibility appeal to clients and talent alike

two faces drawn by a light cord with the lightbulb as a brain
New and existing talent networks are adapting techniques to assist those who have been laid off this year. Getty Images

By Erik Oster

December 7, 2020

While 2020 was a tough year for agencies, it was a boon for the talent network model.

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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.
Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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