Why Stagwell Is Rebranding Its Media Network as a Brand Performance Network

The new name reflects client desires to combine both types of marketing

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Stagwell is the first major holding company to slash its media network’s branding in favor of telling the market a more comprehensive story. Stagwell Media Network, which launched last August, is reintroducing itself now as the Stagwell Brand Performance Network.

The name change comes as no surprise to marketers keeping up with Stagwell’s strategy. During its most recent quarterly earnings call, Stagwell leaders announced that legacy creative agency Crispin Porter Bogusky (CPB) was moving out of Stagwell’s creative-focused Constellation network and into its media network.



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