Why Mindy Kaling Is Doing Ads for McDonald’s That Never Mention McDonald’s

Campaign also uses Google, but not like Burger King did

McDonald’s new commercials don’t appear on the brand’s YouTube, Facebook or Twitter pages. And they never even mention the name McDonald’s, preferring instead to name-check Coca-Cola and Google.

@nudd Tim Nudd is a former creative editor of Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}