VML Is Asking Students in a Villanova Digital Marketing Class to Create a Musical.ly Strategy for Gatorade

Brings real-world brief to summer class

VML's Chad Martin talks to college students. VML

Last January, Kansas City-based VML partnered with the Missouri School of Journalism to create a social media course meant to help teach college students the ins and outs of handling social media for big brands.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.