UEG Hires Creative and Strategy Leads, Moves Further Into 'Traditional' Agency Turf

Shop focuses on sports, lifestyle marketing

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United Entertainment Group has hired two agency veterans to lead its cross-client creative and strategy operations in an effort to compete more directly with “traditional” ad agencies.

Subodh Samudre and Tom Howells will serve as ecd and vp of strategic planning, respectively, in the agency’s SoHo headquarters, effective immediately. The purpose of the hires, according to founder, president, CEO and 16-year veteran of the Grey organization Jarrod Moses, is to enhance the organization’s offerings with the ultimate goal of handling a larger share of each given client’s business.

Tom Howells (top), vp of strategy; Subodh Samudre, ecdPhoto courtesy of UEG

“The agency of the future is one that can be all-encompassing but also strategic and very focused,” Moses said, adding that UEG maintains five separate divisions focusing on entertainment, sports and lifestyle partnerships, content creation, talent and influencer campaigns, integrated communications and experiential marketing.



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