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Uber is parking its entire global media buying and planning business with GroupM’s MediaCom.
The appointment comes without a formal review process and acts as a consolidation for Uber, expanding an existing relationship with MediaCom. Effective Jan. 1, 2021, MediaCom will be responsible for handling all digital and offline brand media in active markets. MediaCom U.S. chief transformation officer Ilana Abrahams-Nolte and MediaCom group business lead, executive director Latha Sundaram will lead the account.
“Today requires a different approach to brand building and innovation, which is why we have consolidated our global media needs with MediaCom,” Uber global head of media Travis Freeman said in a statement.