Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The U.S. Army wasted tens of millions of dollars on marketing programs that failed to demonstrate significant returns in fiscal year 2016, according to an internal review conducted over nearly two years and acquired by Adweek through a Freedom of Information Act request.
These findings follow an earlier version of the audit, first published in January, that labeled dozens of taxpayer-funded projects “ineffective” and concluded that the Army spent $930.7 million “on marketing efforts that potentially didn’t provide best value to support Army recruiting” between 2013 and 2016.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in