Tribal Worldwide Snags Award-Winning Chief Strategy Officer From Brazil

Laura Chiavone joins the agency

Laura Chiavone

Tribal Worldwide announced Laura Chiavone will join the New York office as the agency’s new chief strategy officer, managing digital, social and SEO strategies along with account planning.

Chiavone joins the team from DM9DDB in Brazil where she served as the agency’s svp and head of strategy. During her time at DM9DDB, she worked on a number of award winning campaigns including the J&J Baby “Hello, My Name Means” campaign and the Pinlist campaign for Tok&Stok on Pinterest. Over her career she has won 15 Lions at Cannes.

“Anyone would–rightfully–be impressed by Laura’s body of work and her contributions to DM9DDB. She is a rare strategic talent. Her unique abilities to build collaborative and multidisciplinary teams while cultivating senior-level client relationships, make her a perfect fit for this important role at Tribal New York,” Richard Guest, president of Tribal Worldwide North America, said in a statement.

Added Chiavone: “The CSO challenge is about putting together people interested in the zeitgeist, terrific data translators and strategy designers working together with no boundaries. The reality is that collaboration and multidisciplinary groups are the keys to creating agile processes and effective ideas.”