The Future of Agencies

As World's Biggest Trial of a 4-Day Week Begins, Ad Agencies Are Notably Absent

A U.K. campaign calls for the creative sector to shake up traditional structures and trial reduced hours

Change the Week — Animated film narrated by Stephen Fry advocates for a four-day work weekChange the Week

By Brittaney Kiefer

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

As the world’s biggest trial of a four-day workweek kicks off in the U.K., a group of advertising professionals is campaigning for the creative industries to adopt a shorter week and counter burnout culture.

Starting on June 6, more than 70 U.K. companies are participating in a six-month pilot program testing a four-day workweek—with no loss in pay for employees. More than 3,300 people representing over 30 sectors will receive full pay for 80% of their prior time, in exchange for a commitment to maintain 100% productivity.

4

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

Recommended articles