The Future of Agencies

As World's Biggest Trial of a 4-Day Week Begins, Ad Agencies Are Notably Absent

A U.K. campaign calls for the creative sector to shake up traditional structures and trial reduced hours

Change the Week — Animated film narrated by Stephen Fry advocates for a four-day work weekChange the Week

By Brittaney Kiefer

June 7, 2022

As the world’s biggest trial of a four-day workweek kicks off in the U.K., a group of advertising professionals is campaigning for the creative industries to adopt a shorter week and counter burnout culture.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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