Traction’s ‘Days of Action’ Help Staffers Take a Stand for Brands
San Francisco shop urges employees to speak out for public causes
Integrated design shop Traction launched out of a spare bedroom in founder and CEO Adam Kleinberg’s San Francisco apartment in 2001, a time when the idea of an integrated agency “was a novel concept,” said Kleinberg. Since then, Traction has evolved to include strategy, creative, technology and media and has worked with clients including Apple, Lenovo and Dolby.
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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine.
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