Traction’s ‘Days of Action’ Help Staffers Take a Stand for Brands

San Francisco shop urges employees to speak out for public causes

(L. to r.): Jessica Baum, media and communications director; Sidney Burrows, client services director; Adam Kleinberg, founder, CEO; Emily Wheeler, service operations director. Back row: Theo Fanning, founder, executive director; Bear, canine relations director; Paul Giese, founder, technology director Traction

Integrated design shop Traction launched out of a spare bedroom in founder and CEO Adam Kleinberg’s San Francisco apartment in 2001, a time when the idea of an integrated agency “was a novel concept,” said Kleinberg. Since then, Traction has evolved to include strategy, creative, technology and media and has worked with clients including Apple, Lenovo and Dolby.

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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.