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TikTok, a social media platform that has grown rapidly over the course of the past year, has selected Omnicom Media Group’s PHD as its global media agency of record following a review.
PHD will be tasked with handling media planning and buying duties across all channels in international markets outside of China, working closely with the social network’s global leadership team in Beijing.
“As the New York Times said earlier this year, ‘TikTok is changing the way social media works.’
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