Agencies

This Agency Dropped an App on International Women's Day That Detects When Men Interrupt Women

BETC Sao Paulo's creation shows how pervasive the problem is

BETC asked female designers to create posters promoting Woman Interrupted.Courtesy BETC
By Katie Richards

March 8, 2017

BETC Sao Paulo has created an app that counts the number of times a woman is interrupted by a man (or anyone really). Woman Interrupted launched today in celebration of International Women’s Day and is available for download on Apple’s app store.

Katie Richards

Katie Richards is a staff writer for Adweek.

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