The Social Element's Tamara Littleton Pioneered Remote Work Before It Was Cool

The agency founder has prioritized flexibility, authenticity and inclusivity for more than two decades

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In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster.

“It was the dot-com boom days,” Littleton recalled. “I was working in content and communities, and I had a vision about that. I felt very strongly that brands would want to be in online communities.”

That vision, of course, turned out to be more true than most people could have imagined.



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This story first appeared in the June 2023 issue of Adweek magazine. Click here to subscribe.