The New York Times Hires JWT N.Y. Chief Creative Officer Ben James for Its Branded Content Studio

He will be the newspaper's first in the lead role

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Ben James, chief creative officer of J. Walter Thompson New York, has left to become The New York Times’ first head of creative as the agency continues moving through various stages of its recent merger with Wunderman to become Wunderman Thompson.

James will oversee the creative, editorial and design teams for the newspaper’s in-house branded content studio, T Brand Studio.

In an internal memo, T Brand president Amber Guild said the in-house hub has been searching for its first head of creative since 2018 and that James is set to start in the role on May 13.

Guild called the position “quite a tall order to fill,” adding that it required “a kind and thoughtful human being” who “believed as passionately as we all do about The New York Times,” and the studio’s “journalistic approach to working with brands” while also bringing experience “growing, developing and leading a multitude of creative teams” and...

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