The Martin Agency is expanding with the opening of a cultural impact lab within its creative department.
The practice combines communications strategy, earned media and paid amplification cultural activations to help brands connect with audiences, drive brand relevance and discussion.
“Our job is to make our clients’ brands as noticeable as possible,” The Martin Agency CEO Kristen Cavallo said in a statement. “Buzz and earned media are necessities. Consumer indifference is at an all-time high, and activations and experiences are creative media multipliers.”
The agency hired Jaclyn Ruelle to lead the practice as svp, managing director, cultural impact and brand communications, alongside svp, head of communications and engagement strategy Greg Fischer.