What Would Joan Do? Inside the Agency's Unusual Approach to Creative and Clients

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Everything about Joan Creative and its co-founders Jaime Robinson (chief creative officer) and Lisa Clunie (CEO) screams anti-establishment. The way they approach business, how they hire talent, what they stand for, how they named the agency—even the decoration in the cozy Park Avenue South office, from the red and pink lip wallpaper (designed by artist and illustrator Vivian Shih) hanging in the duo’s shared office to the neon signs that greet employees and guests, reading “What would Joan do?” (The agency is named in honor of some of the most accomplished and celebrated Joans of the world from Joan of Arc to Joan Jett.)

That’s all part of their strategy.



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