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TBWA\Worldwide’s new global head of performance marketing is a familiar face at the agency network.
Juuso Myllyrinne is rejoining TBWA\Worldwide in the role and will be tasked with leading its global performance offering and bringing a data-informed approach to the network’s creative.
Myllyrinne formerly served as global vice president, digital and head of strategy for TBWA’s digital arts network before leaving for global game development company Wargaming and serving as global head of marketing and PR .
“We’re always happy to welcome back our stars,” TBWA\Worldwide president and CEO Troy Ruhanen said in a statement.
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