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Thorne, a maker of dietary supplements and at-home testing services for various health concerns, has signed Droga5 as its first agency partner in an effort to increase awareness and expand its business. The assignment came by way of a referral from an unnamed Droga5 client and did not follow a formal pitch process.
Thorne sought an agency partner “to accelerate the next chapter of their growth” over the next five years, said a Droga5 spokesperson. The agency, which is part of the Endeavor network, will provide both marketing and consulting services while working to design a new consumer journey for the brand.
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