Streetwear Designer Benny Gold Closes His Store and Heads to Goodby, Silverstein & Partners

Former skateboarder pivots to advertising

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Over the past 15 years, Benny Gold became one of the premier streetwear designers in San Francisco by parlaying his fame as a skateboarder into his own eponymous brand of shirts, hats and outerwear. His flagship Valenica Street shop became a tourist destination and mainstay of the city’s historic Mission District.

But this week, Gold surprised the Bay Area skate community and his thousands of social media followers with the news that he would be closing the store and ending most production on the brand.

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