After Its Breakout Super Bowl Ad, Special Group US Ramps Up With 17 New Hires

Talent includes key execs from 72andSunny, TBWA\Chiat\Day and big L.A. agencies


Eight months since landing in the U.S., Australian and New Zealand independent agency Special Group is rapidly expanding in the Americas with 17 new hires over the past few months. Notably, these mostly organic arrivals are largely talent leaving large holding companies in favor of smaller, more family-like shops.

“Some of the people we hired had vowed they were never going back to agencies [entirely] but changed their minds because small and independent, like Special Group, was more appealing,” Caroline Jackson, managing director at Special Group U.S.,

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