Sky Puts $300 Million Creative Account in Review As Fox, Comcast Fight Over Telecom Giant

British conglomerate invited 4 agencies to pitch

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Sky has placed its creative account into review as the British media and telecommunications giant remains embroiled in a takeover battle that has Twenty-First Century Fox and Comcast vying for control.

The review will only affect Sky’s marketing efforts in the U.K., according to a party with knowledge of the review.

In the most recent development in the takeover battle, Fox was given an extended deadline of Sept. 22 to counter Comcast’s $34 billion bid. Fox, which owns 39 percent of Sky, previously tendered $32.5

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