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French pharmaceutical giant Sanofi has appointed Omnicom Media Group as its global media agency of record, sources with knowledge of the account confirmed to Adweek.
Omnicom Media Group will be responsible for all digital and traditional media buying and planning across Sanofi’s consumer healthcare and pharmaceutical brands outside the U.S. The media agency network will work with Sanofi via a dedicated Sanofi @ Omnicom media unit that will bring together talent, systems and tools from across the agency developed for the pitch, according to sources with knowledge of the relationship.