San Antonio's Pearl District Taps Austin-Based Bakery as It Embarks on Its Next 100 Years

The former brewery chose its new AOR after a formal review of six independent agencies

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More than 100 years ago, a mile-and-a-half north of the Alamo, the Pearl brewery established itself as a defining feature of San Antonio. Now a bustling shopping, food and cultural district on 16 square blocks just north of downtown, Pearl is mapping out plans for its next century.

To do that, it has enlisted the help of Austin-based independent agency Bakery, which was chosen as its new agency of record following a formal review.

In the past two decades, it’s transformed from an old brewery site into 22 acres of shops, restaurants, apartments and one of the country’s top boutique hotels.



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