Rooted in Rap Royalty, Narrative Focuses on Storytelling for the ‘New American Mainstream’

Russell Simmons was a co-founder of the New York shop

(L. to r.) Narrative's Benjamin Vendramin, CCO; Tricia Clarke-Stone, co-founder and CEO; and Aaron Royer, content and technology chief Courtesy of Narrative

It’s been four years since Tricia Clarke-Stone and Russell Simmons—most notably known as the force behind hip-hop label Def Jam Records—co-founded Narrative, an agency focused on storytelling for the “new American mainstream.”

This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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