Rooted in Rap Royalty, Narrative Focuses on Storytelling for the 'New American Mainstream'

Russell Simmons was a co-founder of the New York shop

It’s been four years since Tricia Clarke-Stone and Russell Simmons—most notably known as the force behind hip-hop label Def Jam Records—co-founded Narrative, an agency focused on storytelling for the “new American mainstream.”

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.