Remembering Alice Lowe, One of San Francisco’s Most Influential Agency Leaders

The late CEO was a massive influence on Howard Gossage and the Asian American community

Alice Lowe (back row, left) was a major influence on Howard Gossage (front row, middle).
Alice Lowe (back row, left) was a major influence on Howard Gossage (front row, middle). GS&P

Key insight:

San Francisco’s ad scene has always been nothing short of colorful. Far from agency hubs of New York and Chicago, its history is dotted with characters who beat to a different drum. The work was (and still is to some degree) infused with a west coast quirkiness that raised the eyebrows of the establishment.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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