RBC Is Fighting Workplace Bias by Encouraging Colleagues to Stand Up for Each Other

Bank aims 'to remove the fear of failure or repercussion of speaking out'

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When it comes to diversity-focused campaigns, agencies often take one of two approaches: cultural immersion that can sometimes be read as pandering or emotionally tinged work that highlights the struggles or accomplishments of an underrepresented group. But how often do we see advertising that offers something we can use, like instructive tools for an increasingly multicultural workforce?

Royal Bank of Canada and Canadian ad firm Grip Limited managed to hit the mark with “That Little Voice,” a video for the bank’s “Speak Up For Inclusion” campaign.

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