Publicis’ Spark Foundry Wins $30 Million Nature’s Way Account

Creative goes to Epsilon after review

The review pitted Publicis against GroupM. Nature's Way

Vitamin and supplement company Nature’s Way has chosen Spark Foundry (formerly Mediavest|Spark) as its new U.S. media agency of record after a review. Moving forward, the network will handle media planning and buying in addition to data and analytics, search, programmatic, social media and content marketing.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.