Publicis' Spark Foundry Wins $30 Million Nature's Way Account

Creative goes to Epsilon after review

Vitamin and supplement company Nature’s Way has chosen Spark Foundry (formerly Mediavest|Spark) as its new U.S. media agency of record after a review. Moving forward, the network will handle media planning and buying in addition to data and analytics, search, programmatic, social media and content marketing.

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