Publicis' BBH Withdraws From SAG-AFTRA Contract After Actors Union Threatens to Strike

Agency posts letter to talent on website

The annual Adweek Women Trailblazers Summit, will be in person in NYC on July 14. Join us to hear from the female powerhouses pushing their industries forward. Sign up with code AWWT50 before May 23 for 50% off..

The U.S. offices of Publicis Groupe-owned BBH have ended their relationship with leading actors union SAG-AFTRA, a spokesperson confirmed Tuesday. Effective immediately, the agency is no longer a signatory to the SAG-AFTRA Commercials Contract, which requires all participating agencies—and, by extension, their clients—to cast only union actors in their campaigns. BBH also posted

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in