Publicis' BBH Withdraws From SAG-AFTRA Contract After Actors Union Threatens to Strike

Agency posts letter to talent on website

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The U.S. offices of Publicis Groupe-owned BBH have ended their relationship with leading actors union SAG-AFTRA, a spokesperson confirmed Tuesday. Effective immediately, the agency is no longer a signatory to the SAG-AFTRA Commercials Contract, which requires all participating agencies—and, by extension, their clients—to cast only union actors in their campaigns. BBH also posted a letter regarding the decision on its website, addressing “the talented actors” who have appeared in its ads.

This move comes approximately one month after the union threatened to call a strike against the agency in a



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