Powerful #WhatSheWasWearing PSA Illustrates the Shaming of Sexual Assault Victims

Energy BBDO turned a poet's words into a shareable video


Despite the progress our culture may have made on addressing matters of sexual harassment, assault and rape, the vast majority of such attacks continue to go unreported.

A new pro-bono campaign created by advocacy group PAVE (Promoting Awareness, Victim Empowerment), actor and spoken word artist Steve Connell and ad agency Energy BBDO explores one reason why: a tendency for women who come forward to be scrutinized, criticized and shamed.

Connell and PAVE founder Angela Rose, who was herself a victim of kidnapping and sexual assault in 1996, first began collaborating years ago—well before the stories of Harvey Weinstein and others sparked a long-delayed cultural shift.

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