Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science

Omnicom shop competed against Wavemaker and Starcom

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group confirmed.

Omnicom sister shop SSCG retained media duties for Amgen brands marketed to healthcare professionals, with the possibility of future partnerships with Hearts & Science. Amgen declined to comment on the news.

According to several parties with direct knowledge of the matter, Publicis Groupe’s Starcom and WPP’s Wavemaker also competed for the account, with the latter going against Hearts & Science in the final round of the review.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in