P&G Debuts New Media Model, Taking More Work In-House to Give Brands 'Flexibility'

Carat and Hearts & Science both win bids for work

The world’s largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor Nelson Peltz continues to push the company to cut costs and improve profit margins.