Omnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business

Client sent creative, digital to Publicis in February

WPP previously had the business in parts of Europe and Asia. Getty Images

Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed today.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.