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Pernod Ricard’s Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner.
Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to Brendan Buckley, the global marketing director for Irish Distillers Pernod Ricard. The brand used R3 to run the pitch, which Buckley said ran a process that was “incredibly rigorous, time consuming at times, but so worth it in terms of forcing us and the agencies to fully stress test and fully dig into what we’re trying to accomplish.”
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