Off the Clock: MarketMaker's CEO Has Sky-High Ambitions

Celeny Da Silva on achieving her lifelong dream of becoming a pilot

For some, the world of advertising just isn’t exciting enough.

The always-on-the-move Celeny Da Silva, chief executive of market development and advisory company MarketMakers, is a born traveler and can often be found at the industry’s largest digital advertising conferences. One of her many life goals is visiting every country in the world. She’s checked off 150 so far and has run the top 10 marathons on the planet.

To get to these places, Da Silva was no longer satisfied with waiting in airports for airliners to tell her when she would depart and land, so for the last few years she has been learning to fly.



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This story first appeared in the Nov. 14, 2023, issue of Adweek magazine. Click here to subscribe.