With New Media Agency Mediahub, Post Shakes Up Its Marketing

The legacy cereal manufacturer is ready to chip away at linear

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Post Consumer Goods—the company behind cereals like Fruity Pebbles and Honey Bunches of Oats—is ready to future-proof its media mix.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in