New Clients Like The Washington Post and Poland Spring Give Ogilvy Much-Needed Momentum

U.S. CEO Lou Aversano talks modernization after a challenging year


One of advertising’s oldest names is almost done playing catch-up.

“We have about $20 million in revenue to go to recapture what we lost with American Express,” said Ogilvy U.S. CEO Lou Aversano in a recent conversation with Adweek. “But we ended 2018 stronger than we started, and the best indicator is new business—some PR, some advertising, some digital and some integrated. It shows all the work we’ve done and how we’re finally firing on all cylinders.”

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