Mom is non-threatening. She wears a cardigan, she’s rarely seen outside the home and she adores her family. She’s not a unique individual with her own will and wishes at all—just a prim, proper, wholesome mother.
We’ve all seen that narrative portrayed in 1950s-era consumer products ads from the likes of Tide, Coca-Cola and, of course, Ovaltine. But in 2018, that stereotypical character is still alive and well.
That’s according to June Cleaver is Dead, a new consultancy born out of Seattle-based indie agency Wongdoody that vows to flip the outdated narrative on its head.