New Agency Consultancy Promises to Feature Real Moms in Ads

June Cleaver Is Dead promises no more cardigans

New consultancy June Cleaver is Dead gets its name from the archetypal housewife from the 1950s sitcom Leave It to Beaver. Getty Images

Mom is non-threatening. She wears a cardigan, she’s rarely seen outside the home and she adores her family. She’s not a unique individual with her own will and wishes at all—just a prim, proper, wholesome mother.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.