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Amid the overwhelming number of new agencies launching post-Covid, two newly hatched shops are carving out their respective niches by focusing on underrepresented industry talent.
Ad veterans Tito Melega and Ricardo “Brad’ Correia are introducing HUSTLE, a cloud-based creative collective comprised of more than 120 workers from 24 countries. Their approach seeks to recruit Black, female, Hispanic and LGBTQ+ backgrounds.
This is achieved via partnerships with Concreates, which supports formerly incarcerated creative men and women. The Raising Two-Fifths organization, which helps mothers in advertising.
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