Nestlé Launches Review to Consolidate Portions of Its $633 Million North American Ad Business

Confectionary giant looking to cut costs

Each roster agency received a grade via scorecard. Getty Images

In an apparent cost-cutting effort, Nestlé recently launched a review to consolidate portions of its North American advertising business with four to six agencies, several sources have confirmed to Adweek.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.