NBCUniversal Entertainment Places Media Planning and Buying Business in Review

Incumbent agency Essence to defend

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The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter.

The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors.

WPP’s Maxus had been NBC’s media agency of record since winning a 2011 review that followed Comcast’s acquisition of the cable giant and a subsequent 2014 pitch for the digital portion of the business.

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