Accounts

NBC Entertainment Awards Media Business to Publicis' Spark Foundry

WPP's GroupM defended the account

Estimated billings run as high as $250 million. Getty Images
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By Patrick Coffee

March 28, 2019

Publicis Media’s Spark Foundry has won media planning and buying duties for the Entertainment division of NBC, according to multiple parties with direct knowledge of the matter.

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Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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