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National Geographic announced today it has extended its partnership with McCann New York, naming it lead agency for brand marketing as a result of its award-winning Super Bowl 2017 campaign for “Genius,” NatGeo’s first scripted series about Albert Einstein.
McCann will now lead brand development for National Geographic, handling strategy and creative for all of its brand marketing efforts. Previously, NatGeo worked with various agencies, including 72andSunny, on a project by project basis.
“On the heels of the great work McCann did for us earlier this year, we are excited to continue to work with them to translate our iconic brand across multiple platforms for audiences today,” said Jill Cress, National Geographic Partners CMO.
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