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MillerCoors has appointed Jack Morton as its lead agency partner for experiential, sports, music and entertainment marketing, following a review.
Jack Morton will work with MillerCoors to develop a new approach to revamp its sports sponsorship marketing and develop a comprehensive enterprise partnership strategy. Based in Chicago, the Jack Morton team will be responsible for creating MillerCoors brand experiences at a national brand activation level and within local markets.
“MillerCoors continues to evolve and scale our brand experiences and we are excited to collaborate with Jack Morton to guide the next phase of our thought leadership,” MillerCoors vice president, media and consumer engagement Brad Feinberg said in a statement.
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