Mercedes-Benz Appoints Publicis as Global Agency Network and Digital Agency

Arthur Sadoun calls it 'the biggest pitch in the industry over the past 18 months'

Daimler

Daimler named Publicis as its new global agency network and digital agency partner for Mercedes-Benz, following a six-month review process conducted by Daimler’s internal team and global management consultancy The Observatory International.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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