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This month, WPP media agency MediaCom added a pair of industry vets from rival holding companies to its U.S. leadership team, hiring Liza Davidian as evp, investment and activation and Yorlene Goff as executive director, people.
Davidian joins MediaCom after more than two decades with Omnicom Media Group’s agency OMD. She will be responsible for all investment and activation for MediaCom across its client businesses. She will also be tasked with leading MediaCom’s future-minded investment vision, including developing client investment strategies based on a holistic approach connected to planning and analytics.
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