McKinney named its first New York-based chief executive officer today in a move meant to strengthen and expand its presence in the ad industry’s biggest city.
Joe Maglio joins the Durham, N.C.-based network after five years with Havas New York, where he most recently served as managing director. He effectively replaces managing director Kerry Fitzmaurice, who is leaving the McKinney organization after nearly two years.
“We decided to use the CEO title to signal our ambitions in [the New York] market and make clear that we are looking to become a much bigger presence up there,” said McKinney partner and CEO Brad Brinegar. “We’re building on what we’ve accomplished so far; we have a very healthy base with our experiential marketing group.”
“Once I met the leadership team, I knew McKinney was the right place for me,” Maglio said. “They possess an enviable combination of talent, attitude and camaraderie that I immediately wanted to be a part of.”
Prior to joining Havas, Maglio served as svp, group account director at Publicis and a partner, marketing director at Ogilvy managing the DuPont and Time Warner Cable accounts. He is also co-founder of The Mozzarella Joint, a food stand currently operating in Yankee Stadium.
In 2012, McKinney became the second American agency acquired by Samsung’s dedicated marketing network Cheil Worldwide in a deal worth an estimated $50 million; Cheil previously bought digital agency The Barbarian Group in 2009. McKinney New York opened the following year and effectively doubled as Cheil’s North American headquarters. Brinegar later took on the title of Cheil North America CEO before Aaron Lau, who previously ran the network’s operations in China, succeeded him in March.
The New York staff has declined from 41 employees in 2015, when Digiday ran a profile, to approximately 15 today. Prior to April’s announcement that Cheil had hired DigitasLBi veteran Cathy Butler to serve as The Barbarian Group’s new CEO, all McKinney staff moved into the other organization’s offices. Cheil also owns Iris Worldwide, which has offices in Manhattan’s Greenwich Village.
Brinegar told Adweek that McKinney New York and Barbarian Group will collaborate whenever possible. “We all recognize that the U.S. is an important market for Cheil, and the agencies have to make it happen,” he said. “The more we work together and the stronger our [shared] capabilities, the better we’re going to be able to pull that off.”
Beyond Samsung, McKinney currently counts Sherwin-Williams, CarMax and Norwegian Air among its clients. It also recently became global agency of record for DuPont’s Corian home surfaces brand.