McDonald's Picks Huge Over Accenture for Global Digital Experience Design Work

The IPG shop will open its first Chicago office


McDonald’s has concluded its latest agency review, hiring Huge to handle global digital design and user experience work, according to two parties with direct knowledge of the matter.

It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant.

McDonald’s declined to comment on the news. A Huge spokesperson deferred to the client, confirming only that the agency has started hiring staff for its newest location in the John Hancock Center at 875 N.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in