McCann New York Scores One Show Gold on the Strength of the Iconic Fearless Girl

BBDO and Dentsu Tokyo also cleaned up at the awards

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McCann New York all but dominated The One Club for Creativity’s 45th annual One Show awards tonight.

The IPG network picked up eight Gold Pencils, five of which went to the agency’s most-recognizable work, Fearless Girl.

McCann New York took home 11 One Show Pencils in total, tying for first with BBDO New York, which won six Gold Pencils, and Dentsu Tokyo, which brought home nine awards in total, five of them Gold.

Among the honors for Fearless Girl were a Best of Discipline in Direct Marketing and the Gold in the Cultural Driver Award, which recognizes ideas and executions outside advertising and design that had a major impact in their industries.




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