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Martin Sorrell’s little peanut just got a whole lot bigger.
Today the former WPP CEO’s new holding group, S4 Capital, confirmed widespread rumors that it has agreed to acquire digital production company MediaMonks in “a transaction that seeks to create the digital platform of the future.” Multiple reports list the price of the deal at approximately €300 million ($350 million).
“This represents a significant step in building a new age, new era, digital agency platform for clients,” read a statement attributed to Sorrell and distributed by MediaMonks’ PR firm.
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